Networking: A Key Business Owner Activity

As a fellow business owner, I know firsthand that there are hundreds of ways to grow your Indiana business. Honestly, this can kind of opportunity can overwhelming! If you’re not sure where to start, we are happy to let you in on a little secret: there is one tried and true method of growing your business that never fails if you put in the effort. At Stillwell + Co, we are big advocates for this method, knowing the benefits it brings to your business.

So, what is it?... networking!

Networking is a crucial part of any business’s strategy and is one of the best ways to get your name into the community. Networking with other professionals pays dividends, not only with your fellow networking members but also with the people they know.

As marketers, we know that people do business with those that they like, know, and trust. Keep reading to find out how you can become a trusted and well-known name in your network and community.

Networking for Professionals

Networking isn’t just about building your own client pipeline. It’s about creating genuine connections with other local business owners and like-minded individuals. When you join a networking group, your goal should not be to make sales. Your goal should be to cultivate relationships, find mutually beneficial ways to help each other grow, and figure out methods to help your community grow!

Building Brand Awareness

While networking is the best way to build local connections and genuine relationships, don’t miss the opportunity to build brand awareness and a referral network around your own business.

Many networking groups offer members a chance to speak and showcase their knowledge, provide value to their fellow networkers, and advertise a new service or product. When you take advantage of these opportunities, you allow your network to become more informed about what you do and create a stronger referral network for yourself.

Finding Your Best Networking Fit

Finding a networking group can seem like a daunting task but you’ll quickly find what you do and do not like after attending a few. The best thing about networking is that there is a group for everyone. Whether you enjoy meeting referral quotes or prefer a more organic environment, you can find an Indiana networking group that best fits your needs and business goals. One of the services we provide to our clients as a part of their marketing strategy is recommending marketing and networking groups that could benefit your organization.

Contact Stillwell+Co today to learn how networking has been our main method of business growth from day one. We could do this for you, too!