Don’t Cut the Marketing Budget

As an Indiana small business owner, we know there is always a lot on your mind. When it comes to money, it’s no surprise that financial burdens can take up a lot of mental space. We know how tempting it can be to start cutting expenses, but when times are tough and money is tight, consider other cost-saving strategies before you put the axe to your marketing budget. Keep reading to learn why killing your marketing is actually going to cost you more in the end!

Maintaining Consistency in Marketing

Marketing isn’t a one-and-done kind of thing. It’s not a leave it and let it grow. Marketing is a constant nurturing sequence and regular maintenance of your brand. Your marketing should be consistent. 

When your marketing materials are consistent in look and frequency, you stay top of mind with current customers and find ways to reach new audiences. Creating a style guide and finding a posting and email frequency that works for you is a great way to excite your audience and offer opportunities to keep them engaged.

Maintaining Customer Relationships

Contrary to popular belief, marketing isn’t just about bringing in new leads. Marketing provides an opportunity to maintain relationships with the customers you already have. 

Social media, for example, is a great way to maintain customer relationships and build a loyal audience of brand advocates.

Email marketing is a wonderful way to keep customers engaged and interested in what’s going on at your business.

Having a responsive website allows customers a frustration-free way to recommend you to others.

Considering the fact that every new customer ultimately costs you more than a repeat customer, it’s important to remember that marketing is just as much about maintenance is it is about new opportunities.

The Cost of Lost Opportunities

Even when marketing isn’t generating leads, it’s generating opportunities. When you cut your marketing budget, you are cutting more than costs… you are cutting opportunities, which can be detrimental to your business.

Whether it’s networking, social media, email, website, or SEO, your small business can always benefit from proper marketing and a healthy marketing budget.

So, take it from the experts, leave your marketing budget be and your business will benefit in the end.

If you’re a small business owner looking for an affordable way to market your business, the experts at Stillwell + Co are here to help! Contact us today to get started.