Keeping Up with Algorithm Changes: The Top Things You Need to Know and Understand About Meta's Recent Updates to Facebook and Instagram

You’re not alone if you think keeping up with the social media algorithm feels a little bit like running on a never-ending hamster wheel. Fortunately for Indiana businesses, we have a solution!

In this blog we’ll cover the truth about the algorithm changes, what you can do to leverage your online presence, and our predictions for the rest of 2024. 

Understanding Algorithm Changes

Truthfully, behind every Instagram update is an attempt to help creators, not hurt them. But there are consequences to everything, including updating the algorithm.

Meta has already made some big updates this year including prioritizing showing Reels to non followers first and launching a paid subscription plan for businesses in certain countries. 

With every algorithm update, creators notice their content is shown to less and less people. But is the algorithm really the problem… or is it the content?

How to Leverage the 2024 Updates to Facebook & Instagram’s Algorithm

If you’re on social media as a business, you want to get the most out of it. Here’s our top tips for leveraging the algorithm in 2024:

Make Personal Connections

Every single user interaction is measured by Meta. That means the more conversations you have, the more often your posts could be shown. This is how Facebook now emphasizes posts from friends and family.

Just Make the Reel

We’re just going to say it because no one else is… just make the Reel! Video content is a great way to showcase your brand, demonstrate the personality of your business, and reach new eyes.

Video Content is King (or is it?) 

You can’t ignore video content, but it shouldn’t be your only focus. Diversify your content strategy to include images, graphics, and written posts to ensure a well-rounded approach.

Quality Over Quantity

Here’s the thing about content… it matters. Let’s say you’re posting 5 times per week but hearing crickets. Instead of taking the time to pump out 5 posts a week, what if you took that time to research your audience and experiment with content that resonates with them?

Two high-quality, super specific posts a week are better than 5 generic posts per week.

Don’t Rely on Inbound Engagement 

It’s 2024, we aren’t waiting for clients to come to us. While being responsive to your DMs is a necessity, reaching out to others and fostering genuine interactions is also necessary.

Engaging with other users in the comments, swiping up on stories, and chatting in the DMs with another account is what’s called outbound engagement. Using this as a part of your social strategy can help expand your awareness and get you results. 

Use Your Data to Tell a Story

We know you’re definitely tracking your analytics (righttt 👀), but are you sure you know how to use them?

Utilize analytics tools to monitor performance and adjust strategies accordingly.

Our Social Media Predictions for 2024

Is it Authentic or is it Curated?

The line between authentic content and curated content continues to blur. Your audiences crave real, relatable content that FEELS genuine to them. They want to see the human side of your brand.

Authenticity builds trust and connection, making your audience feel like they're part of your journey. So, don’t be afraid to show the messy, the real, and the honest parts of your business.

Consistency is Key

One thing that won't change in 2024 is the importance of consistency. 

Regular posting keeps your audience engaged and ensures your brand stays top of mind. Create a content calendar and stick to it. 

Whether it’s daily updates, weekly themes, or monthly campaigns, having a steady stream of content helps build a loyal following. Consistency doesn’t mean quantity over quality. It’s about finding a sustainable rhythm that works for you and delivering valuable, engaging content on a regular basis.

Put a Face to the Brand

Personal connections matter more than ever!

Putting a face to your brand is crucial. Audiences want to connect with the people behind the products and services they love. Feature your team in posts, share stories from employees, and let your audience get to know the personalities that drive your business. 

By tailoring your content strategy to the unique needs and interests of your industry, you can effectively engage your audience and maximize the impact of your social media efforts.

If you’re interested in hearing more of what Meta has to say, check out their recent blog about Facebook updates!

When it comes to social media, flexibility is key. Adapting to the algorithms and keeping your strategy consistent will help you see results no matter how the algorithm is behaving! 

If your brand needs marketing assistance, contact Stillwell + Co today for a personalized social media strategy!