Holiday Marketing Prep for Small Business Owners
At Stillwell + Co, we know that marketing is a crucial part of the growth and visibility of your business, especially around the holidays! Getting your holiday marketing strategy in place now means you can enter the season organized and prepared.
Every year, we notice more and more marketing materials geared towards holiday shoppers. With the influx of marketing during this time, how can you take the steps to make sure your business stands out?
By taking a strategic approach to your holiday marketing, you can enter the season prepared and jolly! Keep reading to learn more.
Seeing is Believing
The holidays are a time of magic, and seeing is believing - even for local Indiana business owners like you. It’s important to see your marketing plan in action, so you can trust and believe it WORKS!
We know the holiday season is a fantastic time to make sales and increase your revenue. People are eager to buy presents for their family and friends, so it’s a great opportunity to increase your sales. The most important part of having a successful holiday plan is the planning itself.
Write out your holiday marketing plan so you can work out all the details. You should be able to figure out your promotions, specials, sales, coordinate any logistics, and order your holiday inventory. By the end of your holiday planning, you will know exactly what sales you’re going to run, when you’re going to run them, and how you will advertise them.
Need help getting your name out there before the holidays? We can help!
Budget for Increased Inventory & Marketing Materials
The holidays are soon approaching and you’re likely getting ready to prepare your upcoming marketing materials. Whether you participate in Christmas events, host holiday parties, or just want your presence to be recognized in the season by customers and prospects, it’s typical to see your business spending more during the holiday season. Don’t think that just because you’re a small business means you don’t need to budget for this critical activity!
Just like Christmas time in your home, Christmas in your business usually requires a little extra cash. Make sure you budget for increased inventory and spending on marketing materials. You might feel the urge to overbuy, but it’s important not to stock up on more than you can afford.
While you’re preparing your holiday marketing materials, be sure to account for any design fees, printing costs, special packaging, gifts for customers and clients, or festive holiday decor you might need to make it through the season.
Your holiday marketing doesn’t have to be overwhelming! Our skilled team at Stillwell + Co can help you devise a plan and provide you with digital assets to make your holiday planning easier. Don’t wait, now is the time to strategize your holiday goals! Contact us to get started.
Market Research
Not sure where to start on your holiday promotions? Do your research! What are your customers looking for this year? How can you improve from last year? It can be helpful to check out some local businesses in your area, get inspired by their social media or designs and see what they do for the holidays.
Take some time to figure out a full scale approach to your marketing. How can you reach people on social media, email, through your website, and in person?
It may seem like pumpkin season is too early to start thinking about Christmas, but good marketing takes time to strategize and implement. So write it out, make a budget, and research your options for holiday advertising!
Looking for more expert advice? Check us out on social media.
