7 Tips to Creating Interesting Social Media Content

It’s not uncommon to often draw a blank when thinking about what social media content to create and share.

Effective content marketing can be a challenge, especially when you feel you have posted all of the content there is to share on multiple social media platforms for your business.

Stillwell+Co put together a list of tips so that you can keep new ideas flowing to ensure you always share fresh, relevant, and interesting content with your audience.

1. Frequently asked questions from your audience

The best source of social media content you have is the questions your audience has for you. These questions directly reflect the current needs and challenges your business may have.

Addressing or providing a solution for one of those challenges will ensure you are creating content your market is looking for and eager to consume. You can even create a content series based on a single topic.

2. Visit online forums for social media content ideas

Another great place to find questions asked by your target market can be found on online forums such as Reddit.

Look for common or urgent topics posted by those in your target market.

3. Check out Google News search

Google search is fantastic, but Google News search is even more powerful, specifically for finding compelling, relevant, and current content ideas.

Here are two helpful types of Google News searches:

a. Basic keywords search.
Search using relevant to your target market basic keywords. For example, if your target market is coffee lovers, you can search the term coffee.

b. Geography-related search.
Local businesses can benefit from searching for content relevant to their regions as well as topics of interest to their target market (e.g., if you live in Amsterdam and target technology companies, you can search the term Amsterdam technology).

4. Use Twitter lists for social media content ideas

Your Twitter newsfeed can become overwhelming once you start following thousands of people.

How do you stay in touch with people, companies, organizations, and influencers that matter most to you?

Often unheard of, Twitter lists are the answer!

Twitter lists are a great way to curate content. They give you a snapshot of the most recent tweets from a group of people, companies, or organizations you handpick.

5. Search #hashtags for content ideas

Searching with hashtags is a handy way to find content on topics of value or interest to your target market.

Search on social platforms such as Facebook, Instagram, LinkedIn, and Twitter for your topic by simply adding a # (hashtag) before your keyword(s).

6. Make your old content new again

If you have been doing content marketing for a while now, you should consider updating your old, out-of-date content.

Quite often, old topics are still important to your target market. They just need to be updated to be fresh and relevant again. A new take on an old topic can get your target market talking.

7. Take advantage of seasonal topics

Take advantage of holidays or special anniversaries of major world events to create or curate content on social media.

This can make an excellent supplement to the other content you share. For the biggest impact, find out which holidays or world events are of greatest interest to your target market.

Your social media content must include your perspective.

Whether you are creating your own social media content or curating content for others, be sure to include your personal opinion or perspective.

This is vital as it is YOUR perspective that will make the content you share unique, transparent, and original. Your personal contributions will also help people get to know, like, and trust you, increasing your credibility.

Need help curating content for your brand? Reach out to Stillwell+Co to get started!